One of several new product entries for 2015, Montego was expanding their treats offering. Outdoing their original Classic Treats, the new comprehensive range had not only a variety of delicious flavours, but several assorted types of treats as well. We needed a name, concept and design to make these delicious delights get noticed.

We came up with “Bags O’ Wags”. The thinking being that, while the treats were different, they shared a common thread in causing a lot of wagging for pets. Then we needed a distinct language and visual style to bring them to life.

Our own Suzanne Adam created the hand-drawn characters, a different one for every flavour and each with a unique personality and story. We also created a “wagtionary”, unique to each box, so that owners could read their dog’s wags, opening window into the secret world of dogs. Genuine creativity resulting in genuine fun!

August 2015   |   Concept, Logo Design, Corporate Identity, Collateral Design, Illustration, Packaging Design, Creative Direction, Art Direction, Copywriting, Account Management, Social Media.

© 2017 Neighbourhood Creative. All rights reserved. Made with genuine creativity by the Neighbourhoodlums.

  |   Concept, Logo Design, Corporate Identity, Collateral Design, Illustration, Packaging Design, Creative Direction, Art Direction, Copywriting, Account Management, Social Media.