Bags O' Wags Treats.
Montego Pet Nutrition.
One of several new product entries for 2015, Montego was expanding their treats offering. Outdoing their original Classic Treats, the new comprehensive range had not only a variety of delicious flavours, but several assorted types of treats as well. We needed a name, concept and design to make these delicious delights get noticed.
We came up with “Bags O’ Wags”. The thinking being that, while the treats were different, they shared a common thread in causing a lot of wagging for pets. Then we needed a distinct language and visual style to bring them to life.
Our own Suzanne Adam created the hand-drawn characters, a different one for every flavour and each with a unique personality and story. We also created a “wagtionary”, unique to each box, so that owners could read their dog’s wags, opening window into the secret world of dogs. Genuine creativity resulting in genuine fun!
| Concept, Logo Design, Corporate Identity, Collateral Design, Illustration, Packaging Design, Creative Direction, Art Direction, Copywriting, Account Management, Social Media.