Bua Mzansi Posters.
With Thulisile Madonsela’s term coming to an end, Corruption Watch wanted a campaign to make the public aware that they needed to be a part of the election process for our next Public Protector.
Under the banner Bua Mzansi, we needed strong, simple messaging and a visual style that got our message across with absolute clarity.We conceived of several poster concepts, based on old propaganda posters.
By using a decidedly unsettling demonic hand to represent corruption in each, we brought these to life with hand drawn illustrations and printed on news print for a truly authentic propaganda experience. Genuine Creativity at work for a genuinely worthy cause.
| Concept, Logo Design, Collateral Design, Illustration, Creative Direction, Art Direction, Copywriting, Account Management, Poster, Typography.