Eat Play Love Purrrmotion.
Montego Pet Nutrition.
In the past, Montego’s cat nutrition took something of a back seat their offering for dogs. When the time finally came to put it in the spotlight, we developed a digital campaign to drive consumers in-store and try Classic Adult Cat or Kitten for their pets. Thus, the “Eat. Play. Love.” campaign was born.
Approach
Built around a designer cat furniture giveaway, we created a video by letting a few of the fabulous felines at Kitty & Puppy Haven take the furniture for a test drive. The video was shot in mesmerising slow motion, allowing the audience to savour every adorable moment of the kitties eating, playing and (ahem) loving. The campaign was then completed in-store with beautifully hand crafted point of sale elements and entry material for wonderfully holistic experience.
Impact
This is a fantastic example of how to create a campaign that engages and delights on a budget. Genuine Creativity doesn’t need to break the bank.
July 2015 | Concept, Creative Direction, Art Direction, Copywriting, Design, Photography, Point-of-sale, Retail, Account Management, Production Management, Original Music.
© 2017 Neighbourhood Creative. All rights reserved. Made with genuine creativity by the Neighbourhoodlums.